InSkin is a project  that consisted of a series of videos, photos, a fake social media account and an interactive program created in Processing. InSkin focuses on a fictional skin product promising the ability to turn your skin into anyone else's. The project plays on the loss of the individual in consumerist culture and other commercial themes.
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View more from the series on the Instagram page. 

A video posted by InSkin (@_inskin_) on

A video posted by InSkin (@_inskin_) on

A video posted by InSkin (@_inskin_) on

A video posted by InSkin (@_inskin_) on

This video, paired with the website laurenlee.us/b aims to critique the generic personality template of "Youtube Makeup Guru" and how its purpose has become that of a more authentic source of advertisement. I am exploring the line between real and simulacra within seemingly "honest" makeup tutorials that heavily influence young women. 
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